Selling a Home
A home is the most valuable asset for the majority of people. Sellers need to know that they can trust their Realtor® to represent them in the sale of their most valuable asset. The Goal for a great sale for sellers is best summed up as:
The Most Money,
The Quickest Sale, and with
The Fewest Problems Possible
Selling a home can be a difficult and complicated process - Sellers need to know that their Agent is capable and experienced in order to overcome or bypass any obstacles on the way from the listing to the closing table. However, knowledge is not everything.
People don’t care what you know
until they know that you care.
Bill and Christian consider themselves lucky to live in West Michigan. Bill has spent 40 plus years in Real Estate Sales. Bill and Christian care about West Michigan Real Estate because they live and work in West Michigan Real Estate. With all that said, Bill and Christian created a short overview for Sellers on this page (see below).
For a Free Market Value Estimate, Call Christian at:
Overview for Sellers
1) Choose the right agent to represent you in the sale of your home.
People often think that the first step to selling your home is determining price. However, the first step is choosing the right Real Estate Salesperson/Broker to represent you in the sale of your home.
Then, with that person:
2) Determine the correct price to list your home at.
This can be done in a few ways, though the best way is through a residential appraisal conducted by a certified appraiser. One of the other most common ways is through a Comparable Market Analysis (similar to a Broker Price Opinion) conducted by a Real Estate Professional. Call (616) 888-1394 for a free market analysis if interested. It is also important to note that this order of steps one and two is very important - it is not a good decision to list with an agent simply because he or she “outbids” other agents by stating a higher price. Rather, choose an agent or firm before determining price.
3) Prepare your home for the listing to “go live.”
Bill and Christian have determined seven factors that influence the attractiveness of a home. The better prepared a home is, the more likely a qualified buyer is to submit a fair offer. The seven factors are: (1) Location, (2) Price, (3) Condition, (4) Showability, (5) Accessibility, (6) Market Exposure, and (7) Commission.
4) Market the home effectively.
This is primarily the responsibility of the agent. Most agents use a very simple marketing plan:
(1) Take Pictures, (2) Post the pictures on the Multiple Listing Service, and (3) Wait.
Bill and Christian market your home differently. You can view our unique marketing plan here.
5) Qualify Buyers.
There are four types of buyers:
(1) Serious in a Hurry, (2) Serious, Not in a Hurry, (3) Bargain Hunters, and (4) Casual Lookers.
One of the most important parts of Bill and Christian’s job is to ensure that Serious and Qualified buyers are being shown the property, which provides the best opportunity for selling a home.
6) Get showing feedback.
Potential buyers can be a great source of feedback - they can alert Agents and Sellers of possible issues that are preventing buyers from making bona fide offers to sellers.
7) Negotiate the Purchase Agreement.
As Real Estate Professionals, Bill and Christian can help a buyer make a decision because they are in a position to: (1) Follow up without appearing anxious, (2) Close without losing a position of strength, (3) Help an indecisive buyer come to a firm decision, (4) Answer a buyer’s objections without emotional involvement, and (5) Draft a legally binding Purchase Agreement when the buyer is ready to buy.
Do you want to be IN the race,
or do you want to WIN the race?
What Is My House Worth?
Link will open in a new tab.
Click on the Search Bar above to enter your address and use Cloud CMA to obtain a Market Value Estimate for your home. If you would like a more accurate and thorough estimate, please call Christian and Bill at (616) 888-1394, and they will provide an in-depth Comparative Market Analysis free of charge.
Benefits of Working with Bill & Christian
Experience - Bill and Christian have over 40 years of combined experience in the Real Estate Industry and specifically the West Michigan Real Estate Market.
Strategy - This experience has enabled Bill and Christian to develop proven and effective strategies in Listing, Marketing, and Selling Real Estate.
Execution - Any good plan needs energy and passion behind it to ensure its proper execution; this is especially true in the ever-evolving market of Real Estate.
Commitment - The work begins after the offer is accepted. It takes commitment and follow-through to ensure a transaction flows all the way from list to close.
